CUSTOMER SERVICE SATISFACTION AUDITS

Objectives:

Quantify their rating of the service
  you and your competitors provide
Rate all areas of service
Detect strengths & weaknesses in
  service
Find out which service aspects exert
  the greatest effect on their decision
  making
Understand customers’ expectation
  of service
Reactions to products
Track improvements
Highlight training priorities
Assess communication and preferences
  for receipt of information
Track responses to incentives
Predict future requirements and
  opportunities

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