Strategy development will require
a review of the following:
Is the current vision being realised?
Whether the company’s objectives have
changed over the past three years
Why have the changes occurred or why
have no change occurred?
Are the reasons internal or external?
What do customers think of the
How do staff view the company
Why has the business not achieved
what it set out to do?
What will happen to the business if
the current course is maintained?
Critically examine the strategies
followed over the past few years e.g.:
The effectiveness of marketing and
R & D
What worked and what didn’t and why?
Reasons for differences between the
actual and desired performance
Define the symptoms of problems and
reach the underlying causes.
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