CUSTOMER FOCUS CLINICS

Why?
A highly creative forum which allows customers to ‘sound off’ but at the same time make them feel highly valued because they not only expose problems but also to help solve them. Can combine with customer entertaining.

Specific probe areas:
Service provision
Buying process
New opportunities for value added
  service
Your people, attitudes, knowledge,
  friendliness etc.
Your competitors
Personal concerns
The feeling of comfort given by your
  name
Exposure of new products /
  communication at an early stage

Benefits:
Shows you care
Encourage their loyalty
Identify potential problems before they
  become issues

Costs:
Depending on group numbers, ease of group recruitment and location can be as low as £750.00.

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