PROVISION OF
IN-HOUSE MARKETING SKILLS
Aims:
Develop a greater sense of customer
awareness
Help staff understand their customer
and their needs
Pass on skills to staff to help them
spot new customer opportunities
Help individual departments
understand the contribution they can
make towards achieving the company’s
objectives
Help different departments
understand more about each other
Make the entire staff more marketing
and customer aware
Help individuals cope with change
Improve the way in which staff respond
to customer enquiries and complaints
Improve the business
Method:
An agreed programme which can consist of a series of breakfast
or after work sessions. A workshop format is used and training is
applied specifically to the firm and its markets.
Return to projects
Click Martin Kersh to return home.
|